Author: Sumi Rauf

Google Analytics serves as an important tool by which digital marketers and developers on the web analyze activities about traffic, conversions, and behaviors on a specific website. One of the most essential components of Google Analytics for analysis is identifying the medium that sources come from-in this case, under “Medium.” But what about other sources…

Knowing how to track form submissions in Google Analytics 4 is the most essential element for businesses seeking to optimize user interactions and convert users. Form submission tracking with the new GA4 abilities is much more powerful and flexible, and now helps businesses collect valuable information regarding customer behavior and levels of engagement. Using the…

It is also essential to note that it is imperative to understand which mediums are available in google analytics allows to track the site’s traffic and hence helps to analyze it accordingly. Google Analytics categorizes all incoming traffic into several different mediums in order to guide you about which sources your website visitors come from…

Knowing how to see bounce rate in Google Analytics will help you check up on the effectiveness of your website and user engagement. A bounce rate shows a number of visitors who go back from your site by visiting only one page of the site, which usually reflects that something is going wrong with content…

Google Analytics is a powerful analytics tool that tracks the performance of a website and the behavior of users. Yet, at times it may be necessary to delete the Google Analytics account as a result of changing analytics platforms or clearing up privacy issues. However, knowing how to delete google analytics account will ensure the…

It is very much essential for website owners and marketers to understand the difference between Google Search Console and Google Analytics in the digital marketing world of today. They are two different tools that will help you comprehend the performance of your website, and they do hold different purposes. Google Search Console, or GSC, considers…

Protect your data and optimize operations. Manage your digital accounts effectively by ensuring all data and relevance are available in your various digital spaces. If you’re considering how to delete an account from Google Analytics, you’re not alone. Many users evaluate their analytics needs and opt for a cleaner slate. As a result, this process…

Unassigned traffic in Google Analytics can skew your data and lead to misguided marketing decisions. If you’re a digital marketer, website owner, or SEO specialist, understanding this aspect of your analytics is crucial for accurate data interpretation. Learn how to identify, understand, and fix the issue of unassigned traffic to ensure your analytics provides accurate…

With Google Analytics, businesses can check and improve online performance through a useful set of tools. The benefits of google analytics include tracking the minutest details in user behavior, such as page views, session duration, and bounce rates-it all provides you with very invaluable information regarding visitor behavior. By digging out traffic sources and user…