Author: Sumi Rauf
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Which Reports Indicate How Traffic Arrived At A Website
Well, in digital marketing, it is very important to know which reports indicate how traffic arrived at a website. This allows businesses to know the impact of marketing and thus strategize with optimizations. Google Analytics has more core reports about the sources of traffic: organic search, social media, and referrals, which are of course very…
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Google search console vs google analytics
It is self-evident that the two analytical tools, Google Search Console vs Google Analytics, deserve a separate explanation in their use. The Google Search Console on the other hand, examines the way the website interacts with the search engine and this means data around search queries, click-through rates, issues with indexation or mobile usability, etc.…
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when will google analytics end a session by default
Google Analytics has particular rules that determine when will google analytics end a session by default. Termination occurs either after 30 minutes of inactivity or at midnight-whichever happens first. Furthermore, if a visitor arrives on the site via one campaign and later returns via another campaign, then the session will end and start again. These…
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which kinds of hits does google analytics track
Google Analytics captures several hits, but the most important ones include Pageview hits-anytime that a page is loaded; event hits-used to track specific actions performed by a user for example clicks or download transactions; these are helpful when applied to an e-commerce site, hence allowing business people to track their sales; social interaction hits, which…
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What are the advantages of google analytics
Among the advantages of Google Analytics provides is the capability to deliver granular demographic, geographic, and behavioral data about an audience. Segmentation gives companies the opportunity to tailor content and marketing approach according to the preferences of users, their interests, and geographic location. Companies can make it more personal and resonate with different customer groups…
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How To Identify Bot Traffic In Google Analytics
With facilitation of digital marketing, it is very important to understand traffic to help make the right decisions. However, not all traffic is equal. This article explores how to identify bot traffic in Google Analytics. This would allow a reader to filter such unwanted data to understand genuine user interaction. According to a study from…
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How to Make a Jaw-Dropping Book Trailer
What is a book trailer? A book trailer maker is a tool that helps you promote your book. Borrowing from the term movie trailer, a book trailer is a short promotional video distributed across multiple platforms that helps increase your online presence and reach a wider audience. And unlike traditional book summaries and reviews, they…
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What Is An Event Count In Google Analytics
What Is An Event Count In Google Analytics? An event count in Google Analytics tracks specific user interactions on the web site, for example, a click of a button or video plays or submission of a form. That is not a simple page view, so event counts provide knowledge about how users might be interacting…
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How To Find Unique Visitors In Google Analytics 4
In this step-by-step, we will go through How To Find Unique Visitors In Google Analytics 4, a power tool that makes it possible to enhance the tracking of your website. Advanced metrics that help track how users are engaged by interacting with your website on various levels are important in optimizing the performance of your…
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Google analytics audit checklist
Google Analytics is a strong business tool because it helps businesses monitor and analyze the performance of their web site. An google analytics audit checklist is a necessary procedure, meant for proper analysis and tracking of data, because this will ensure that data collected is reliable and useful. An audit optimizes performance by finding something…