Tags Bnb Paid Ads

Industry Overview:

The villa and farm stay industry is a sub-sector of the travel and tourism composite sector. It is aimed at tourists in search of an authentic and local platform instead of a hotel, in beautiful, quiet surroundings. Being one of the most popular trends in the tourism industry, this sector has increased its demand for individual and real accommodations in the forests or other picturesque countryside areas.

Key Problem Addressed:

The major problem of Tags BnB Group was coming up with a way of enhancing their opportunities and ensuring that those people who would be interested in booking a villa and farm stay will do so. Our agency understood this and sought to solve it through digital marketing and advertising to ensure those potential customers found our information and booked their properties.

Here is a snapshot of the results we achieved:

Below are the creatives used in the campaign:

Goals and Objectives of the Tag BNB Ad Campaign

It is obvious that the primary objectives of Tags BnB ad campaign are presented as follows: Overall aims and objectives: Building brand recognition, Enhancing the level of bookings, and interacting with the intended customers with whom the Tags BnB Group shares its visions and values. The campaign seeks to market their villa and farm stay products to a wider but right audience because of the experiences it offers.

Specific Objectives:

1. Reach a Wider Audience: Promote the Tags BnB Group mainly for the immediate region of Ahmedabad, Gujarat also interested people in India in travel while focusing on reached 18-65+ years, lovers of luxury and adventure tourism.
2. Drive Engagement and Inquiries: Direct customer’s attention to the brand and encourage them to contact inquiring about booking stays by providing beautiful images and key selling propositions of the villas and farm stays.
3. Target High-Potential Segments: Many players also draw audiences from the Advantage+ audience feature to display the campaign automatically to users with high potential for engagement.

Audience Focus:

• The audience involves people who are considering taking up luxury travel to different destinations as well as those who are in search of unique places to stay like villas as well as farm houses. They are generally kind of portfolio travelers, who prefer luxury accommodation and recreational activities. This audience is mainly between the ages of 18 years to 65+ years, mainly consisting of people from Ahmedabad, India. They have a demand in seeking out unique and upscale travel. It also reaches out specific groups who exhibit behavior in line with international travel, as well as the affluent market, to guarantee the right audience.

Our Strategy and Approach for Tags Bnb Ads

To make sure that we attain high levels of interaction, as well as conversion for Tags BnB ad campaign, the implementation strategy entails a technique of altering content to meet particular customers. This is a unique approach that shall use a combination of creativity, leads, and a direct approach of targeting in order to increase success rates.

1. Tailored Creative for Different Properties: We came up with different creative for each of the property available for booking at Tags BnB with the intention of capturing their uniqueness. Explaining the subject matter of the creative materials, Carl-Friedrich said that all the concepts, whether targeting farms or villas, were developed with consideration of the clients ’ interests. These visuals and the corresponding messages therefore embrace the aspect of niche markets, and aspects of the stay such as luxury, relaxation, adventurous activities, and seclusion.

2. Lead Generation with Lead Forms: Lead generation ads were set, inclusive of lead form adverting where it was very convenient when people interested in booking could easily indicate this. These lead forms are intended to collect basic contact information from users, so we can get back to them with relevant information and promotions helping us increase the number of arrivals.

3. WhatsApp CTAs for Direct Communication: To make the booking process faster and interact close to the user, we designed the WhatsApp CTA buttons. This enables any potential customer to quickly and easily call, email or learn of the availability of the properties together with the prices or further details of any of the property that they are interested in, hence making it convenient for them to make their bookings.

4. Focus on Personalization and Engagement: Because of employing the segmented approach in sending the campaign message and providing easy and convenient ways of communication, we were able to reach the right audience and also provide them with an appealing interaction. It increases brand awareness by addressing the customer and creating a culture of trust through tailoring subsequent interactions with the organization.

How We Executed the Campaign Step by Step

Our plan of the campaign, which was developed for Tags BnB, were aimed at the maximum coverage while engaging target audiences and gaining as many clients as possible without sacrificing the quality of the advertising content and the type of experience a user may have when interacting with the advertisement. Here’s a detailed step-by-step breakdown of how we executed the campaign:

1. Defining Campaign Goals and KPIs:

We began by setting clear goals for the campaign: enhancing brand recognition, user engagement and, consequently, the number of actualisations of related services. We also defined metrics for success, such as CTR, lead form submissions as well as messages exchanged on WhatsApp.

2. Audience Segmentation:

We were able to identify a target audience to audiences based on their travel, their behaviors (base on how frequent they travel or they travel internationally) and demographic information (age between 18-65+, from Ahmedabad, Gujarat). It guaranteed that we were getting to the target group for the campaign hence improving on the ads efficiency.

3. Creative Development:

For each property offered by Tags BnB, we developed tailored creatives:

• Visual Assets: High-quality images and videos showcasing the unique features of the villas and farm stays.
• Messaging: Crafted specific ad copy that highlighted the luxury, relaxation, and adventure experiences, designed to resonate with the target audience’s interests.
• Property-Specific Creatives: Separate ads were created for each property to appeal to the different interests of potential guests.

4. Lead Generation Setup:

For the purpose of attracting attention of potential guests, we placed a peculiar web-form. These forms are not complex and were intended to be capturing simple items such as name, email, phone number for follow-up conversations. We made the forms simple to fill in order to increase the number of people who would express interest in booking.

5. Integration of WhatsApp CTAs:

Moreover, the WhatsApp icon with the direct call-to-action (CTA) buttons were included in the ads so that the users can easily communicate with Tags BnB management and/or check the availability of the property or book it right away. This brought additional convenience and instant interaction for further potential attendees thus improving the usability of the platform.

6. Ad Placement and Targeting:

Advertisements were posted on, for instance, Instagram and Facebook, with emphasis to the districts of Ahmedabad in India. The Advantage+ audience feature targeting users, ensured that the campaign would only display ads on the smartphones of users most likely to engage with the campaign based on past travel-related activity, further improving results and achieves higher relevance.

7. Monitoring and Optimization:

After launching the campaign we analyzed the ad metrics frequently to track the campaign’s performance. The KPIs were focused on things such as CTR, conversion rates and the success rate of the lead form submissions, further refining the targeting strategy and the creatives for the advertising.

8. Reporting and Analysis:

At the close of the campaign, Lea/Marco was able to determine the ROI, understand what really worked or didn’t work in efforts to make future campaigns even better. The outcome of the ads placed and insights into the target audience was presented to Tags BnB in a report together with recommendations for future advertising.

This helped us reach the right audience to sustain high levels of engagement and subsequently increase more bookings to Tags BnB.

Campaign Results and Outcomes

• Total Spend: ₹6882.40
• Leads Generated: 24
• Messaging Conversations: 94

It was very participatory throughout the targeted population and provided highly influential leads and particularly high direct communication through the WhatsApp. This led to a high ROI that even had a great amount of engagement overall which came at a relatively cheap price.

Conclusion

Over all the Tags BnB ad campaign performed well by incurring ₹6882.40 as total advertisement expenses. We achieved generation of 24 high-quality leads for the price of ₹4064.13 allocated for leading forms, and the rest of the budget was spent on WhatsApp CTAs that gave 94 meaningful messaging conversations. This strategic split of the resources proved the fact that our targeted approach is both popular and increases interest and potential bookings.