Where to Paste Google gtag Code?

Entering into why Google gtag code is important, you ought to know what it means: Google gtag.js is a tracking script with which you can send most of your information to Google’s services, such as Google Analytics, Google Ads, and the like. For interaction of the user, API-based conversion tracking, and overall performance of the site.

So, correct placement of the Google gtag.js ensures accurate tracking. Misplacing your tag will lead to loss of data or inaccurate reporting. Now, let us discuss the effective placement of the Google gtag code for a correct implementation process.

Table of Contents

The Correct Way of Where to Paste Google gtag Code, Such as Its Placement Within the Page

The right section where to paste Google gtag code.js is in the <head> area of HTML in your website. And that’s because:

Faster Execution: This means a script has early execution before any other element gets loaded.

Exact Tracking: This avoids the delay that generally leads to data discrepancies because of late execution.

Best Practice: Gtag.js in < head > is what they recommend for reliable tracking purposes.

How to Copy, Paste Google gtag Code

Go to Admin > Data Streams (for GA4) and Admin > Tracking Info (for Universal Analytics).
Copy the global site tag (gtag.js) provided by Google.
Paste the copied gtag code inside your <head></head> section in your HTML file.

Example

<head>
    <script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXX-Y"></script>
    <script>
      window.dataLayer = window.dataLayer || [];
      function gtag(){dataLayer.push(arguments);}
      gtag('js', new Date());
      gtag('config', 'UA-XXXXX-Y');
    </script>
</head>

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Where to Paste Google gtag Code in WordPress

If WordPress is your platform, it can be pasted in many ways where to paste Google gtag code.

By using the Theme Editor

In WordPress Dashboard, go to Appearance > Theme Editor.
Find header.php and paste the gtag.js code inside <head>…</head>.
Click on Update File.

Using Plugin (recommended)

It is easier to manage scripts without messing with theme files than to insert headers or footers through a plugin.
Install & Activate the plugin.
Then go to Settings > Insert Headers and Footers.
Paste the code of Google gtag in the Headers section.
Save Changes.

Where to Paste Google gtag Code in Shopify

A Shopify user must take the following steps:

Go to the Online Store > Themes > Edit Code.
Open up the theme. liquid.
Paste the code of gtag.js inside the <head> section.
Save the changes.
Paste Google gtag Code in Wix

For Wix websites

Settings > Tracking & Analytics.
Click New Tool and select Custom.
Paste the Google gtag code.
Select Load code on each page and place it into the Head.
Apply and save changes.

Confirming whether Google gtag works

Check the following sources where to paste Google gtag code is working fine after pasting:

Google Tag Assistant (Chrome Extension)
Google Analytics Real-Time Reports
Google tag management consulting services

They will assist you in checking whether Google gtag is properly set up and sending data or not. These tools help confirm whether Google gtag.js is properly installed and tracking data. If you need additional guidance, consider consulting Google Analytics consulting services for expert insights and troubleshooting.

There of Importance of Proper Placement of the Google gtag Code

– Be accurate in collecting data.

– Improved tracking of marketing campaigns.

– Better conversion tracking.

– And many others will function well together.

For any business whose website redesign agency takes part, ensure that the developers migrate Google gtag.js properly so that the retained tracking is unaffected.

Similarly, companies that focus on B2B marketing should ensure their website tracking is optimized. A b2b web design agency can help integrate Google gtag.js properly within your digital ecosystem, ensuring that all essential business analytics are captured accurately.

In addition, businesses in the travel industry must focus on data-driven strategies. A travel website development company can assist in setting up Google gtag.js effectively to track user behavior, booking trends, and marketing campaign performance.

Common Mistakes Committed in Where to Paste Google gtag Code.

Wrong anatomical location (for instance, footer instead of head).
Implementation of the site with outdated gtag.js versions.
No additional event tracking was set.
Check whether the siphon is loading properly.

It could be as easy as a Google analytics audit checklist to ensure installation and tracking effectiveness to fix such errors.

Start Tracking Website Data – Learn Where to Add gtag Code

Conclusion

To get it truly working for tracking and analytics, one must know where to paste the Google gtag code. The best benefit would be placing it in your website’s <head> section while ensuring it functions well.

Consulting services for Google Analytics consulting services would be essential. Therefore, if you are an organization that relies heavily on the Internet, continue investing in website maintenance services to keep your tracking services in place even after updates. In the case of B2B businesses, a b2b web design agency would ensure that gtag.js is implemented in custom websites.

Where to paste Google gtag code according to best practices will help you track user behavior effectively while improving your website’s overall performance.

FAQs

Where to put Google gtag code for true tracking?

Where to paste Google gtag code for exact tracking is an important aspect of website data tracking. It is best pasted in the <head> section of your HTML where the script loads before other elements, enabling accurate user tracking. Placed anywhere else like <body> or <footer>, it might lose data or delay tracking. Whether you are using WordPress, Shopify, or custom HTML, make sure to always set Google gtag to <head> for optimal performance and accurate analytics.

How do I install Google gtag code on WordPress?

Installing the Google gtag code on WordPress can be done in different ways. The easiest route would be to use a plugin like “Insert Headers and Footers.” Install the plugin and go to Settings > Insert Headers and Footers, then paste the Google gtag code inside the “Scripts in Header” section. The second option is editing header.php of your theme. Go to Appearance > Theme Editor and open header.php; then paste your tracking code inside the <head> section. After saving the changes, check to make sure it is properly installed by using either Google Tag Assistant or Google Analytics real-time reports.

Where to paste Google gtag code without the intervention of HTML?

Add Google gtag code using Google Tag Manager if you do not want to go the extra mile to edit HTML files. Google Tag Manager (GTM) is a free and user-friendly tool for managing all tracking scripts in one location.

GTM, that is, even easier and flexible to manage where to paste the Google gtag code without having to have the skill of coding.

Create a Google Tag Manager account and set up the container.

Copy the GTM container code and put it on your website, following the instructions given by Google.

Inside GTM, create a new tag, select Google Analytics: GA4 Configuration, and paste the Google gtag code.

Trigger settings configuration should fire the tag on all pages.

Changes save, GTM will deal with tracking without the need to change the HTML manually.

Where to attach the gtag of Google into Shopify?

If you possess an online shop built on Shopify, understanding the where to paste Google gtag code will be of great help to track user behaviors, purchases made, and conversions. Follow the procedure below:

Log in to Shopify and navigate to Online Store > Themes > Edit Code.
Open the theme. liquid file.
Search for the <head> section and insert the Google gtag code into that section.
Click Save, and then refresh your website to start tracking.

Once the Google gtag code is installed, check for its function using real-time reports by Google Analytics or an applicable Google Tag Assistant tool.

Create a Google Tag Manager account and set up the container.
Copy the GTM container code and put it on your website, following the instructions given by Google.
Inside GTM, create a new tag, select Google Analytics: GA4 Configuration, and paste the Google gtag code.
Trigger settings configuration should fire the tag on all pages.
Changes save, GTM will deal with tracking without the need to change the HTML manually.
GTM, that is, even easier and flexible to manage where to paste the Google gtag code without having to have the skill of coding.