Category: Analytics

Google Analytics is a comprehensive tool for measurement of performance and management of user behavior. This in turn means adding users will give access to team members, clients or outside agencies to the pertinent information without sharing credentials. Controlled user access also supports other projects such as Website Redesign Services where the placement of website…

In the world of digital marketing, tracking website performance is crucial. One of the most important metrics that Google Analytics provides is the session. But what are sessions in Google Analytics, and why do they matter? Sessions in Google Analytics allow one to understand user behavior on his website. They measure interaction within a given…

Understanding What Is Metric In Google Analytics? metrics in Google Analytics is crucial for businesses seeking to improve their website’s performance. A metric is a quantitative measurement used to track and assess user behavior, engagement, and other key performance indicators (KPIs). Metrics give you numbers that help you understand how well your website is performing…

In the realm of digital marketing and website analytics, understanding traffic sources is crucial to making informed decisions. One of the most misunderstood terms in Google Analytics is direct traffic. What does this category truly represent, and why is it important for businesses to monitor it? This blog will delve deep into what does direct…

Introduction Knowing how users interact with a website, keeping track of its performance, and employing strategies backed with data are some of the reasons why Google Analytics is one of the most useful tools. Regrettably, there are instances when these analytics are interrupted by ‘undefined’ errors leading to loss of useful data or provision of…

What Is Cross Network in Google Analytics? Tracking and analyzing user interaction behaviors which depend on multiple platforms, devices and/or networks is called cross network. This is important for companies that wish to comprehend the user engagement with their brand over the entire digital journey, be it a website, mobile application or any other platform.…

As it is understood that Universal Analytics is now retired and new Google Analytics 4 has taken over, Companies and website owners have to adopt new metrics and learn how to use the older version of the new platform. A debate that stands out is obviously that of comparing the website Bounce rates which measures…

Google Analytics is a powerful tool that provides a comprehensive view of how users interact with your website. To fully leverage its capabilities, it’s crucial to understand the key concepts behind the data you’re collecting. One of the core elements of Google Analytics is the concept of dimensions. But what is a dimension in Google…

If you have been using Canva to design a website and would like to know how it performs, one of the things that you need to do is learn how to embed Google Analytics in a Canva website. After all, how to embed Google Analytics in a Canva website remains a key question for anyone…

Understanding what is a secondary dimension in google analytics will entail a more in-depth understanding of the ways in which users interact with the application by adding more layers of information to existing reports. They can analyze various factors like a device type, geographic location, or traffic source apart from their primary data. As such,…