Category: Analytics

How to track UTM parameters in Google Analytics 4? Cross-tracking the UTM parameters in Google Analytics 4 (GA4) is the practice for judging the effort of marketing campaigns. UTM means Urchin Tracking Module, and it is a small snippet that can be added up to a URL. This tags the businesses for tracking the sources…

Google Analytics is an important tool for businesses that want to track and get information about website visitors and user behavior. Its powerful tracking facilities capture a variety of aspects, such as the number of visitors, traffic sources, session duration, and conversion rates. With this information, organizations can make decisions based on data, hence having…

Understanding which sources are available in Google Analytics is vital for businesses aiming to refine their digital marketing strategies. Traffic sources reveal how visitors land on your website, helping you track campaigns, user behavior, and conversions accurately. From paid advertisements to organic searches, this guide explores each source, offering tips to maximize their potential for…

Referral traffic is one of the most critical metrics that tells you where the users are coming to your website from external sources. In Google Analytics 4, or GA4, referral traffic insights help to measure the success of partnerships, campaigns, and backlink strategies. We explain how to see referral traffic in Google Analytics 4, discuss…

Google Analytics is a valuable tool for businesses to monitor website traffic, analyze user behavior, and track conversions with efficiency. Many website owners ensure that their sites are accurately linked to Google Analytics to track performance and gain actionable insights. If you’re wondering how to check website URL Google Analytics, there are straightforward methods and…

Google Analytics is a comprehensive tool for measurement of performance and management of user behavior. This in turn means adding users will give access to team members, clients or outside agencies to the pertinent information without sharing credentials. Controlled user access also supports other projects such as Website Redesign Services where the placement of website…

What Is Cross Network in Google Analytics? Tracking and analyzing user interaction behaviors which depend on multiple platforms, devices and/or networks is called cross network. This is important for companies that wish to comprehend the user engagement with their brand over the entire digital journey, be it a website, mobile application or any other platform.…

As it is understood that Universal Analytics is now retired and new Google Analytics 4 has taken over, Companies and website owners have to adopt new metrics and learn how to use the older version of the new platform. A debate that stands out is obviously that of comparing the website Bounce rates which measures…

Google Analytics is a powerful tool that provides a comprehensive view of how users interact with your website. To fully leverage its capabilities, it’s crucial to understand the key concepts behind the data you’re collecting. One of the core elements of Google Analytics is the concept of dimensions. But what is a dimension in Google…