Category: Analytics

Well, in digital marketing, it is very important to know which reports indicate how traffic arrived at a website. This allows businesses to know the impact of marketing and thus strategize with optimizations. Google Analytics has more core reports about the sources of traffic: organic search, social media, and referrals, which are of course very…

It is self-evident that the two analytical tools, Google Search Console vs Google Analytics, deserve a separate explanation in their use. The Google Search Console on the other hand, examines the way the website interacts with the search engine and this means data around search queries, click-through rates, issues with indexation or mobile usability, etc.…

Google Analytics has particular rules that determine when will google analytics end a session by default. Termination occurs either after 30 minutes of inactivity or at midnight-whichever happens first. Furthermore, if a visitor arrives on the site via one campaign and later returns via another campaign, then the session will end and start again. These…

Google Analytics captures several hits, but the most important ones include Pageview hits-anytime that a page is loaded; event hits-used to track specific actions performed by a user for example clicks or download transactions; these are helpful when applied to an e-commerce site, hence allowing business people to track their sales; social interaction hits, which…

With facilitation of digital marketing, it is very important to understand traffic to help make the right decisions. However, not all traffic is equal. This article explores how to identify bot traffic in Google Analytics. This would allow a reader to filter such unwanted data to understand genuine user interaction. According to a study from…

Google Analytics is a strong business tool because it helps businesses monitor and analyze the performance of their web site. An google analytics audit checklist is a necessary procedure, meant for proper analysis and tracking of data, because this will ensure that data collected is reliable and useful. An audit optimizes performance by finding something…

Understanding the behavior of the visitors is key to any website’s success and thus add Google Analytics to a WordPress site becomes important. This guide should take an individual through every single step required for optimal google analytics setup in a simple and straightforward manner regardless of one’s skill level. Why You Should Add Google…